Category: 1950s fashion

SVW Calendar model Mitch DeArmond wearing a 1959 Hamilton stainless steel automatic wristwatch that complements his classic look. Photo by Rossie Newson.

Brilliant men’s 1950s era “Lord Elgin” dress wristwatch from the Golden Era of American watchmaking – new-old-stock – with original box, strap and tag.

Colorful 1950 Hamilton Watch Company advertisement featuring new ladies and men’s timepieces.

Quite simply one of the most interesting and unusual military wristwatches we offer, this extraordinarily rare Vietnam-war era Elgin features an original black dial and 16 jewel, true 24 hour movement with hack feature in a mint, original solid stainless steel A-11 case. Magnificent!

The classics: old trucks and vintage watches

SVW model Davis Jasmin sits in front of an old Plymouth wearing his men’s 1956 Croton Acurator wristwatch. Photo by Rossie Newson

Macy Carr – fiery fox and wearer of exquisite timepieces.  She embodies the Scots Gaelic axiom: “Bha Dia airson gum b ’fhiach beatha a bhith beò, agus mar sin thug e cinn ruadh dhuinn.”

God wanted life to be worth living, so He gave us red heads.

Photography by Rossie Newson

Makeup by: Kiany Mendez @artistrybykeeks

Timepiece: Period oversized Waltham wristwatch

Completely original mid century men’s solid 14k yellow gold Jules Jurgensen wristwatch with sleek, minimalist/retro design; fitted with genuine crocodile strap and offered in factory double-boxes with guarantee booklet. Breathtaking!

For the poodle who has everything: In the early ‘50s Hammer Schlemmer offered a gold dog collar donning a Swiss watch. This photo was taken by famed photographer Yale Joel in November of 1953 and featured in LIFE magazine.

Hailing from one of America’s most exhilarating eras, this men’s mid-century Waltham features a highly stylized case with “sunburst” lugs – perfect for a windswept convertible ride. Circa 1959

Sophia Loren. Because Sophia Loren.